Politicians participating in incivility is not necessarily a new thing , and it’s certainly not a new enterprise for their followers . However, social media has pushed this to a new level , particularly with Donald Trump’s entrance into American politics. Although Barack Obama’s 2008 Presidential campaign is viewed as the first monumental online campaign , his online activity didn't touch how effective Donald Trump’s Twitter use was throughout his 2016 Presidential campaign. Maybe this was because more people had access to social media than ever before, maybe this was because humans can’t help but stare at an inevitable car crash, maybe this was because of many, many things that all added up and resulted in the shocking whirlwind victory. Whatever it was, Trump’s strategy won him the US Presidency. Scholars and journalists have been studying and compiling his Twitter usage, particularly his use of online incivility to get more clicks. Here is a New York...